Advanced implementation of OpenX Single Page Call

This is the third article in a series of 3. You may also enjoy reading:

In my previous article on this series, I wrote about the basic implementation of the OpenX Single Page Call technique, a method of integrating the ad server into your website that has a lot of benefits. This edition is about the more advanced way of implementing OpenX Single Page Call, which helps prevent unnecessary ad requests by calling only those zones that you actually need for a given page.
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Basic implementation of OpenX Single Page Call

This is the second article in a series of 3. You may also enjoy reading:

In a recent blog post, I listed the benefits of using the powerful Single Page Call invocation code for integrating the ads into a website. In this article, I’m going to provide some instructions on the easiest but also least efficient way of implementing this technique.

I’m also going to discuss some of the disadvantages of this default implementation. This is not because I want to discourage you from using single page call, but because I want to encourage you to also read the next article in this series that explain how the masters do it. [Read more…]

Benefits of OpenX Source Single Page Call for maximum site speed

This is the first article in a series of 3. You may also enjoy reading:

Open Source Ad Server software has had a powerful feature called “Single Page Call” for several years. Unfortunately, there has not been a lot of attention for it, which is a shame because there are many advantages for site owners, ad server administrators and most importantly site visitors.

In this article, I will explain the benefits of using the Single Page Call tags in your site, leading up to more articles that will have detailed instructions on how to switch from traditional invocation code to the advanced single page call technique.
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Single page call makes your site load faster

Using the newest version of OpenX, I was able to speed up a client’s website by a factor of 10. This tip describes how we used the single page call feature of OpenX 2.6 to do this.
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