This is a security fix release that takes care of one issue:

• A vulnerability has been discovered in the third-party open source graphing component Open Flash Charts that is used by this plugin to draw the graphs.

As always with security fix releases, it is crucial to upgrade to the newest version as soon as possible.

OpenX Statistics as Graphs plugin

The team at AdserverPlugins.com have released an update of the free Statistics as Graphs plugin for the OpenX Ad Server. This version 1.0.2 is available for download right now.

They’re also reporting that this plugin has been downloaded over 1,000 times to date.

The Geolocation Magic Macros plugin for OpenX, Magic Geo in short, enables you to dynamically insert the name of the geographic location of a visitor into a banner. This can be used in both the HTML code and the destination URL. Using this new feature, you can automatically make a banner adjust its content to the location of a visitor.

Demonstration

The banner below demonstrates this by showing your country name and country code, and the name of the continent, and a link to a Wikipedia article about your country.

The code used in this HTML banner looks like this:
You are currently in <a href="http://en.wikipedia.org/wiki/{geo.country.enc}" title="read about {geo.country} on Wikipedia" target="_blank">{geo.country}, country code {geo.country_code}</a>, which is part of {geo.continent}.


More information and download

There is a product page containing all information, documentation and a link to download this free Geolocation Magic Macros plugin for OpenX.

More information can be found in the blog post announcing this new release of the plugin.

This plugin was designed primarily for use by publishers operating one or more websites. It enables them to help their clients to deliver their advertising campaigns to visitors who are most likely to be interested in the products or services being promoted. This is done by capturing and storing data about the visitor’s surfing behavior and search behavior, or demographic data. When creating an advertising campaign, the ads can be targeted to this known data about the visitor.

Information about this OpenX plugin, including an explanation of the concepts of behavioral targeting and retargeting, can be found at the AdServerPlugins.com website.

Display Statistics as Graphs using a free plugin for OpenX

The team at AdserverPlugins.com have released an update of their free “Statistics as Graphs” plugin. This version 1.0.0 release is available for download right now at their website.

The new version now displays graphs for almost all statistics: advertisers, campaigns, banners, web sites, zones and global history. Graphs are now available for all user types (administrators, managers, advertisers, website owners). Every graph has buttons to navigate to the previous and next month, or to go up a level to show the current year’s statistics. Clicking a bar will drill down into the underlying statistics, down to a day graph with an hourly break down.

The graphs are now displayed using the open source product “Open Flash Chart 2“, providing more flexibility and charting options than the Google Visualisation API that was used for the first beta release.

Read my blog post about Kick Starting the OpenX Plugin Ecosystem over at AdServerPlugins.com.

The first free plugin is also available, it can be used to display OpenX statistics as a graph.