How to: Test an ad on the site without visitors seeing it

Testing banners before you show them to site visitorsI received an e-mail from Mark, with this question:

We would like to be able to test new banners in OpenX and see them on the website to make sure that they work. That would enable us to verify that the ads (often Flash ads) do not interfere with other flash content on the pages. However, until we have completed our checks, we don’t want the visitors of the site to see them yet. Is there a way to do this?

Here is the reply I sent to Mark:

This is not at all difficult, it involves making use of the targeting feature in OpenX to ensure the ad will only be visible to you. There are actually multiple ways to do this, including:
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How to: Target ads to a specific browser

Google Chrome logoA client asked me how he can target an ad so that it will only be displayed when the site visitor is using a specific browser, in this case Google Chrome. He wants to show a special ad for that situation.

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Fix for Contract Campaign Under Delivery Problem (Part 2)

In December 2009, I wrote a blog post about a fix for the contract campaign under delivery problems that many people experienced at the time. Back then, OpenX version 2.8.2 was the most recent release. The fix didn’t make it into OpenX v2.8.3 security fix version that was released just before Christmas 2009, but it was incorporated in all later releases.

The developer who created this fix, Matteo Beccati, continued working on the issues that many people reported with contract campaigns that wouldn’t get the required number of impressions, even when there was more than enough traffic available.

A second fix, a follow up to the earlier fix, has been released in June 2010, but I never got around to mentioning it here on the site. The bug report and fix can be downloaded from the OpenX developer zone.

Update March 10, 2011: I’ve had the opportunity to test this second part of the fix in a real-life situation for one of my clients. There was a contract campaign that was seriously under delivering, doing only about 11,000 impressions per day where it needed at least 15,000 per day to reach its target by the end date. After the patch was implemented, the probability percentages of the campaign’s banners in the zones it was linked to immediately increased and the campaign has started to compensate for the lower impression numbers before. It looks very plausible that it will reach its target at the end of the duration.

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Can OpenX do geotargeting?

Geotargeting: show a banner to visitors from a specific country or city only

One of the more common questions I receive is: Can OpenX do geotargeting?

The short version of the answer is: Yes. For the more complete answer, first I’ll describe what geotargeting is and then I’ll explain how to enable and use geotargeting.

What is geotargeting?

Geotargeting is a technique that uses the IP address of the computer used by a visitor of your site to look up the geographic location of that visitor. This location can then be used to target ads. This means you can instruct your OpenX ad server to display an ad only to US visitors, for example, or to everyone except visitors from the US and Canada. So the word geotargeting is a combination of geographic and targeting.
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How to: Choosing a smart location for an OpenX installation

Another entry in my new Q & A section, and this time it’s a question I’ve received numerous times in the past:

I’m planning to install OpenX. I’m starting small, but I want to be ready for the future growth that I’m hoping for. What’s your advise for choosing a location for the installation of my ad server?

This is a very good question, because making the right choices now will save you a lot of time, energy and trouble later.
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Can OpenX do conversion tracking?

When a site visitor buys a product or service, this is called a 'conversion'.

I often get questions in the mail or through the contact form that might be relevant to more than just one person. That’s why I have decided to start answering these questions on this blog. I’ve created a new Q&A category, I hope to be able to add more posts shortly.

A visitor of the site, Michael, sent me the following question:

Is OpenX capable of conversion tracking at the banner level, and determine the eCPM of each individual banner?

My reply to Michael was:
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How to: Dynamically insert an affiliate ID into a banner

I often get questions in the mail or through the contact form that might be relevant to more than just one person. That’s why I have decided to start answering these questions on this blog. I’ve created a new Q&A category, I hope to be able to add more posts shortly.

Lorand Minyo from Romania sent me this question:

I have a campaign running on multiple sites with different publishers, with two banners in rotation. These publishers run the invocation code on their sites and I use OpenX to count views and clicks. However, I’d like to give each of the publishers the ability to have a different link for the same banner – for example publisher 1 using banner X and have the link myurl.com?affid=1, publisher 2 using the same banner X and have the link myurl.com?affid=2 and so on. This would be particularly useful, since I want to count views and clicks in OpenX and record transactions in my billing system. So my question is: Can you have different links for the same banner or different links for different zones?

Lorand, this is possible, and it is not even all that hard to implement. I suggest we use two techniques that are not very well known: site variables in zone invocation code and magic macros in banners. I will explain below.
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What happened to OpenX 3.0?

One year ago, on December 16, 2009, I met with OpenX CTO John Linden and OpenX Vice President of Enterprise Sales Mike Downey, during their stay in The Netherlands. They were visiting several countries and companies in Europe that week and I had the opportunity to sit down with them in a cafe in the center of Amsterdam for almost 2 hours.
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The real costs of OpenX Enterprise

A few weeks ago, a post on the OpenX blog announced the availability of a marketing white paper on “The Real Cost of Hosting an Ad Server“. This marketing paper aims to provide a comparison of the costs of owning and operating a self-hosted OpenX installation, the costs of self-hosting a copy of DART Enterprise and the costs of using a hosted account at OpenX Enterprise.
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How to: Upgrade OpenX Ad Server

A few years ago, I published an article on this blog, describing the procedure I was using at the time for upgrading an existing OpenX installation. Over time, I’ve made small changes to this process based on experience. The article below describes how I currently do these upgrades.

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