One year ago, on December 16, 2009, I met with OpenX CTO John Linden and OpenX Vice President of Enterprise Sales Mike Downey, during their stay in The Netherlands. They were visiting several countries and companies in Europe that week and I had the opportunity to sit down with them in a cafe in the center of Amsterdam for almost 2 hours.
[Read more...]
What happened to OpenX 3.0?
The real costs of OpenX Enterprise
A few weeks ago, a post on the OpenX blog announced the availability of a marketing white paper on “The Real Cost of Hosting an Ad Server“. This marketing paper aims to provide a comparison of the costs of owning and operating a self-hosted OpenX installation, the costs of self-hosting a copy of DART Enterprise and the costs of using a hosted account at OpenX Enterprise.
[Read more...]
Hosting OpenX Ad Server: where and how?

There are three options for hosting the OpenX Ad Server: hosting it yourself, opening an account at OpenX Hosted, or outsourcing the hosting to a specialized company
Once you’ve decided that you want to start using the OpenX Ad Server, the next important decision is: where and how do I host my OpenX Ad Server?
There are basically three options:
- hosting it yourself on your own site or server
- opening an account at OpenX Hosted
- outsourcing the hosting to a specialist company
Below, I will discuss all three options and the pros and cons of each. As is so often the case, every situation will have it’s own characteristics, so there is no single answer to the questions of where to host OpenX. I hope that you will be able to make your own decision based on the information presented here.
Factors to keep in mind: costs, flexibility, scalability and peace of mind
When making the decision about where and how to host your OpenX system, there are a number of factors to keep in mind: costs, flexibility, scalability and peace of mind.
Nowadays, costs seem to be the only aspect that people consider. That’s understandable, because it’s very easy to quantify and compare them. It can be appealing to look for the least expensive solution in the short term, but in the long term that could result in unexpected expenses and worries.





