Basic implementation of OpenX Single Page Call

In a recent blog post, I listed the benefits of using the powerful Single Page Call invocation code for integrating the ads into a website. In this article, I’m going to provide some instructions on the easiest but also least efficient way of implementing this technique.

I’m also going to discuss some of the disadvantages of this default implementation. This is not because I want to discourage you from using single page call, but because I want to encourage you to also read the next article in this series that explain how the masters do it. [Read more...]

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Benefits of OpenX Single Page Call for maximum site speed

Open Ad Server software has had a powerful feature called “Single Page Call” for several years. Unfortunately, there has not been a lot of attention for it, which is a shame because there are many advantages for site owners, ad server administrators and most importantly site visitors.

In this article, I will explain the benefits of using the Single Page Call tags in your site, leading up to more articles that will have detailed instructions on how to switch from traditional invocation code to the advanced single page call technique.
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