The team at AdServerPlugins.com is proud to announce the upcoming release of their Behavioral Targeting and Retargeting plugin for the OpenX Ad Server.
This plugin was designed primarily for use by publishers operating one or more websites. It enables them to help their clients to deliver their advertising campaigns to visitors who are most likely to be interested in the products or services being promoted. This is done by capturing and storing data about the visitor’s surfing behavior and search behavior, or demographic data. When creating an advertising campaign, the ads can be targeted to this known data about the visitor.
Information about this OpenX plugin, including an explanation of the concepts of behavioral targeting and retargeting, can be found at the AdServerPlugins.com website.
Congratulations on this plugin. With behavioral targeting and re-targeting, publishers running OpenX now have powerful tools to increase their overall CTR and thus increase revenues.