OpenX Ad Server v2.8.4 released for download

OpenX Ad Server v2.8.4 released for download

OpenX Ad Server v2.8.4 released for download

The OpenX Blog and an e-mail newsletter to all registered users have been announcing the newest installment of the OpenX Ad Server software, version 2.8.4 for the last 6 days. Yesterday, the new version has finally been released for download.

I have been able to test this new version in recent weeks, and I can report that the installation and upgrade procedures have been changed significantly. One very important change is that anyone installing or upgrading is forced to create an OpenX account. This used to be optional. In my opinion, this will put off a lot of users from upgrading or from even starting to use the software. The software is still free of charge, but users now pay a price by having to give up their privacy.

Update January 31: A bug has been found in OpenX version 2.8.4, affecting the display of statistics for banners. It appears to be mostly a cosmetic problem, the statistics are in the database but not showing up correctly in the OpenX statistics screen. Information can be found on the OpenX Developer Site.

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OpenX Ad Server v2.8.4 announced

OpenX Ad Server version 2.8.4 announced

OpenX Ad Server version 2.8.4 announced

On Friday, January 22, as one of the last things before the start of the weekend, OpenX.org announced the upcoming release of version 2.8.4 of the OpenX Ad Server. According to the blog post, the free service OpenX Community Hosted has already been upgraded, and the new version will be available for download ‘later in the week’ (which is a bit odd, because at the time of posting the week was effectively over).

More focus on OpenX Market

The announcement on the blog focuses primarily on the many changes and new features for using the OpenX Market. That’s not surprising, because OpenX Market is the main source of revenue for the company. Making it easier for more OpenX publishers to participate in this market was a move that was to be expected.

Bug fixes and improvements

The blog post doesn’t mention it, but this new release also fixes dozens of bugs and long standing issues. The Issue Tracker on the OpenX Developer site lists a total of 144 issues. A little bit surprising, perhaps, is that only 115 of these have been labeled as ‘fixed’.

Version 2.8.4 includes the security fix that was rushed out just before Christmas with the emergency release of version 2.8.3, and it also contains the fix for the serious under delivery problem for contract campaigns. Both of these fixes were contributed by independent consultant and developer Matteo Beccati.

Reviews to follow

Since the downloadable version of OpenX Ad Server v2.8.4 is not yet available, I haven’t been able to test drive it yet. I do have the OpenX Community Hosted account, and I can see the new features for working with OpenX Market in there.

I’m planning on writing some follow up blog posts as soon as possible, for instances about the new upgrade procedure (which is said to have a mandatory registration step), the new OpenX Market features and other noteworthy issues.

Your feedback, please!

What would you like to know about this new release? What should I be researching and writing about? Drop a comment below or contact me with your views!

You can submit my OpenX support request form if you’d like to discuss working with me on your OpenX project.

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Behavioral Targeting and Retargeting Plugin for OpenX

The team at AdServerPlugins.com is proud to announce the upcoming release of their Behavioral Targeting and Retargeting plugin for the OpenX Ad Server.

This plugin was designed primarily for use by publishers operating one or more websites. It enables them to help their clients to deliver their advertising campaigns to visitors who are most likely to be interested in the products or services being promoted. This is done by capturing and storing data about the visitor’s surfing behavior and search behavior, or demographic data. When creating an advertising campaign, the ads can be targeted to this known data about the visitor.

Behavioral Targeting and Retargeting Plugin for OpenX Ad Server

Information about this OpenX plugin, including an explanation of the concepts of behavioral targeting and retargeting, can be found at the AdServerPlugins.com website.

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